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Your business keeps running,
even while you sleep.

We start with your business, not with the technology. We look at what you actually need and then build the system that solves it: automations, dashboards, portals and AI agents, connected to your own tools.

Asks the right questions and thinks along.

Qualifies your lead, gets the context and knows when it is time for a call.

Always on, across every channel.

WhatsApp, Instagram and email. Day and night, wherever your customers are.

And connects your whole stack.

Books the call, links your tools and keeps track. You get time back.

Works with your existing stack
WhatsApp Instagram HighLevel n8n Supabase Notion Slack Google Calendar Gmail Anthropic OpenAI Make Zapier ClickUp HubSpot Metricool

You didn't start a business to answer messages, retype numbers and chase leads. That's what systems are for. You build, they run.

From one smart automation to a complete system

We do not start from a standard package but from your process. First we look at where time and revenue leak away, then we build what pays off most, step by step.

View the portfolio

Automations & integrations

We automate the processes that are manual work today, from lead follow-up to admin. Your tools finally start talking to each other.

  • Process automation
  • GoHighLevel & n8n
  • Data flows on its own
Learn more

If a tool has an API, we connect it. From GoHighLevel, WhatsApp and Instagram to Stripe, Slack, ClickUp, n8n and your own CRM. Data and tasks flow through automatically, so nothing gets retyped or forgotten. We build every automation exactly around your process.

Dashboards, portals & custom software

Your numbers from all your tools in one place, or a complete client portal. Anything you want to build online, we can make.

  • Tracking dashboards
  • Client portals
  • Custom web apps
Learn more

Think of a tracking dashboard that shows your ads, revenue and appointments in one place, with official integrations to Meta, Stripe and GoHighLevel among others. Or a client portal, internal tool or complete web app. Built with code and cloud infrastructure, and set up securely from day one.

AI agents for WhatsApp & Instagram

Agents that qualify leads, answer questions and book calls through the channels your customers already use.

  • Automatic follow-up
  • Qualification via DM
  • Calls booked instantly
Learn more

The agent replies 24/7 in your WhatsApp and Instagram, asks the right questions to qualify a lead and books a call straight into your calendar on a match. Warm leads get passed on, the rest the agent handles itself. All in your tone and connected to your existing systems.

Content Factory

AI agents that keep producing content 24/7 in your tone, from posts to follow-up emails. Your marketing keeps running.

  • Content on autopilot
  • In your own style
  • Always fresh output
Learn more

Two agents working together take over your content. The first analyses your real numbers and the latest news in your industry, the second writes fresh posts every week from rotating angles and tracks what has been used. You approve with one click or tweak with a message, the rest gets scheduled automatically.

Complete AI infrastructure

Not a single bot, but a system: multiple agents, memory and integrations that run your operation together.

  • Agents working together
  • Memory & context
  • Scales with your business
Learn more

An AI agent is software you connect to all your tools that works there independently, like a digital employee that never stops. We build those agents and put them to work in your business: they take over tasks, remember context and work together. Not a single bot, but a complete system that grows with you.

Got something you think cannot be done? Send it over. Usually it turns out it can.

A lead comes in, a call gets booked

From first message to booked call. Every step runs on its own.

WhatsApp

Lead comes in

WhatsApp · Instagram · web

AI qualifies

Asks questions, gets context

Follow-up

Replies within seconds

Google Calendar

Call booked

Straight into your calendar

Live demo

Ask the agent yourself.

This is not a form. Type your question and our AI agent answers right away, exactly like it would for your customers.

NRL Agent

online

Book a call
Hi! I'm the AI agent of NRL Automations. Ask me anything about automation, dashboards, AI agents or what we can build for you.

A real AI agent, live on this site. For concrete appointments, just book a call.

Multiple systems live. Here they run.

From tracking dashboards to complete AI systems: we build for businesses across industries throughout the Netherlands.

24/7

Always working

20+

Live systems built

100%

Built to measure

Scales with you

What clients say
Niek handled the entire design, the setup, the automations and the official integrations with Meta, GoHighLevel and Stripe among others. He essentially took the whole process off my hands. If I can recommend anyone in the field of tracking, dashboarding, automation and AI, I would 100% recommend working with Niek.

Bart Jouta

Owner, Jouta Marketing

Automatic lead follow-up

Every lead followed up within seconds, day and night.

Real-time insight

Your ads, revenue and appointments from all your tools on one dashboard.

Less manual work

Repetitive tasks fully on autopilot.

Set up securely

Access, data and integrations locked down from day one.

NB
Niek Beerens
Founder, NRL Automations

Hi, I am Niek.

A graduate of Hotelschool The Hague, where my fascination with operations began: how does a business really work, and where is time being wasted?

Over the past years I dove fully into automation, AI and software. I build daily with tools like Claude, n8n and cloud infrastructure, helping businesses work smarter by getting their processes and numbers in order.

I would rather look at your business first than try to sell you something right away. What you need determines what we build, not the other way around. And whatever I build is set up securely from day one.

Fun fact: I love cooking and I train MMA on the side. Discipline and creativity, exactly what I bring to my work.

First look, then build.

Live in weeks, not months. We build fast, ship working systems and stay involved as your technical partner afterwards.

01

Look inside

We look inside your business and map where time and revenue leak away. Only then do we talk technology.

02

Build

We build the system to measure: automation, dashboard, portal or agent. Fast, transparent, often same-day turnaround.

03

Live

The system goes live in your own channels and tools, set up securely, and starts working right away.

04

Keep building

We stay involved as your technical partner: expanding, optimising and thinking along as you grow.

Curious what could be automated in your business?

Book a no-obligation call. We'll look at your process together and you'll see exactly where the gains are.

Frequently asked questions

I don't know exactly what I need yet. Can I still book a call?
Especially then. We first look inside your business and map where time and revenue leak away. Then you see exactly what pays off most, before anything gets built.
Is this just a chatbot?
No. We don’t build standard chatbots with canned answers, but systems that do real work: automations, dashboards and AI agents that understand context, perform tasks and book appointments.
How fast can a system go live?
A first working system is often live within a few weeks. We work in short steps and move fast, often making changes the same day.
Does it work with my existing tools?
Almost anything is possible. As long as a tool has an API, we can connect to it, from GoHighLevel, WhatsApp and Stripe to Meta, Slack and your own CRM. We are not limited to a short list.
Is my data safe?
We set up every system securely from day one: access locked down, integrations through official APIs and sensitive data in your own environment where possible. Security is part of the build, not an afterthought.
Is it custom or an off-the-shelf product?
Always fully custom. No two businesses are the same, so we build every system uniquely around your process, channels and tone.
Who is this for?
For founders and teams who want to work smarter: coaches, agencies, service providers and businesses that want their processes and numbers in order. If there is a process, something can be automated.
How do I start?
Book a call using the button above, or ask the agent on this page. We’ll look at where automation has the most impact for you.